By: Does it matter?
God damn it, my marketing professor is making contrasting lists of Starbucks and Dunkin Donuts again.
Jesus Christ, there he goes, writing Starbucks on one side of the whiteboard and Dunkin Donuts on the other side of the whiteboard.
Let me guess, kill me now, he’s going to call on different students for suggestions and put things like “white collar” and “conscious consumer” on the Starbucks side and “blue collar” and “price conscious” on the Dunkin side. Yep, he’s doing it.
And wait a minute, fuck me, then I bet he’s going to put in “specialty, high-quality coffee” and “spend some time relaxing in comfortable chairs” under Starbucks and “simple, no-frills coffee” and “grabbing something quick on the way to work” for Dunkin.
Good, now I know the difference.
“Anything else?” he asks.
No, there’s nothing else. We get it.