By: Malcolm Kelner
After the news broke last week revealing Emerson’s soon-to-be-released new logo, the Emerson community responded overwhelmingly negatively to the simplistic lowercase “e.”
Not only did students feel the logo resembles unsavory symbols such as a breast cancer ribbon, the “90’s cup” artwork, and a stray hair, but they were also upset the school once again spent an exorbitant amount of money outsourcing a creative opportunity to an outside professional firm–in this case, Ohio branding agency Ologie–instead of tapping into Emerson’s own talented student body and alumni network.
Late on Saturday night, Emerson President Lee responded to the criticism in a mass email by encouraging Emersonians to “give our community a chance to see the visual identity in the fullness of its display” before negatively judging it.
Now that examples of the “visual identity” have been released, Pelton and the administration have been vindicated, and students have retracted their criticism.
“At first I thought the ‘e’ looked like a pig’s tail, but when I saw it on a business card, I was blown away,” glowed sophomore VMA major Sarah Clary. “I take back everything bad I said about it.”
“When I heard [Emerson] contracted an outside company to design the new logo, it reminded me of how they spent $8,500 for the botched Athletics logo,” said junior Marketing major William Jean-Baptiste. “But then I saw how they could use the ‘e’ as an outline for a picture in an advertisement, and it totally changed my mind. It’s so versatile!”
“Definitely worth a quarter mil,” echoed junior Journalism major Kianna Halvorsen. “Lee Pelton is a god after all.”
At press time, students were eagerly pre-ordering stationary and other merchandise adorned with the beautiful “e.”